Sketch Gallery in London upholstered with BOLD velvet by India Mahdavi


Please always credit “Ed Reeve”

Sketch Gallery restaurant and tea room in London, created by architect & designer India Mahdavi, has been entirely upholstered with the mohair velvet BOLD from the “True Velvet” collection that India designed with La Maison Pierre Frey. With a powdery pink that she called “sketch” in reference to the place, this “millennial pink” Gallery has garnered global attention since its inception. The colourful drawings by David Shrigley, hanging on the walls set a witty narrative in the room that has become one of the most Instagrammed restaurants in the world.

“For me, pink is more than a colour, it’s a mood – pink has become my flag, a way to express strength and fragility in one colour and in one space, both have become iconic” - India Mahdavi.


Please always credit “Ed Reeve”

Please always credit “Ed Reeve”

Please always credit “Ed Reeve”


sketch was inaugurated fifteen years ago by restaurateur Mourad Mazouz and Master Chef Pierre Gagnaire and is still celebrated for its leading approach to food, art and music.
Under the guidance of Gagnaire, “The Lecture Room & Library” has continued to strive for excellence, retaining two Michelin stars in 2018. Furthermore Mazouz’s commitment to art and design has seen the venue host over fifty exhibitions of artists’ work including Chris Levine, Tracey Emin, Carsten Nicolai, John Baldessari, Jonas Mekas, Silvie Fleury, Mary Ellen Bute, Charles & Ray Eames, Michael Nyman.
address : sketch’s home, 9 Conduit Street / London
Sketch website 
images ©Ed Reeves.
more informations about the True Velvet  collection by India Mahdavi x Pierre Frey 
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