Enter the World of “True Velvet” with India Mahdavi


Pierre Frey is proud to announce its new collaboration with the “Queen of Color” – India Mahdavi. The architect / designer has previously worked on interiors for Givenchy, Louis Vuitton, Ladurée and the Monte Carlo Beach Club just to name a few of the prestigious names found on her resume.

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The latest launch with Pierre Frey, “True Velvet,” is the Mahdavi’s first collection of fabrics. The texture of velvet was the designer’s main source of inspiration for this project as the fabric “has a very sensual touch, but [it] also allows bright and deep colouring. With this collection, I wanted to bring an embracing and joyful dimension – à the image of all that I love.”

Mahdavi loves rich color and geometric patterns which is evident as seen in the prints and shades available for this collection. There are nearly 80 shades from soft and subtle to saturated and luminous.

True Velvet is available in three textures: Fine, Medium and Bold- much like the colouring pens found on India Mahdavi’s design desk.

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