SWIMWEAR COLLECTION WITH J.CREW

News15/06/2017

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Pierre Frey is excited to announce a collaboration with J.Crew for a launch of a capsule collection of swim and beach wear. Pieces include two swim suits, a tunic and scarf. As both brands share many of the same design aesthetics a love of prints and color was an natural starting point. The pieces in this collaboration use the revered Pierre Frey archival design pattern Alexandrie, which is offered in their existing line as both a wallpaper and fabric.

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Alexandrie is a reproduction of a textile printed in Alsace during the second half of the 19th century. It recalls the oriental trend that was popular at the time. The romantic movement, with painters such as Delacroix, marked the beginning of an infatuation for countries of the Maghreb.

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“I’m always looking for new ways to inspire our clients. The opportunity to work with J. Crew to use this beloved 19th century pattern in a swimwear collection is an exciting alliance that pushes beyond the expected.”

Pierre Frey, Director of Communications for Pierre Frey.

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