Ladurée concept store and tea room in Tokyo is using our “True Velvet”

News16/05/2018

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LADUREE TOKYO BY INDIA MAHDAVI IN PIERRE FREY’S VELVETS

The famous brand La Durée, well-known for its delicious Macarons, unveils a new store and tea room in Tokyo, Japan. Decorated by India Mahdavi, this colourful “gourmandise” place is upholstered with our velvets from the collaboration “True Velvet” India Mahdavi x la Maison Pierre Frey.

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       India Mahdavi succeeded in assembling the Versailles inspired aesthetic of Ladurée and its pastel colors with the young japanese pop culture. Through a beautiful decoration of soft shapes, India Mahdavi embodies the sweets in a space that evokes them in every details. Soft velvets, brilliant marbles and glasses, sugar colors : this magical place seems popped out of a fairy tale where “Marie-Antoinette meets kawaii chic”, india says.

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“I am here to bring joy, and Ladurée’s essence is closely connected to enjoyment. When the delicate meets taste. I wanted to bring some Frenchness to Tokyo and make this place a full experience inside and outside.”

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Ladurée. 5 Chome-9-15 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062.

© Gorta Yuuki courtesy of India Mahdavi

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