MAISON ALMA X PIERRE FREY AT BERGDOF&GOODMAN NYC

News26/03/2018

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From March 29th, the young French-Colombian brand  MAISON ALMA  will present in preview the new Spring/Summer 2018 collection at the New York Bergdorf & Goodman store, for the first brick and mortar launch of Maison Alma in the US. This collection of 3 bags and 8 coats is the result of an exclusive collaboration with la Maison Pierre Frey

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When the Latin American heritage of Maison Alma meets Pierre Frey’s French know-how, it gives rise to a collection of coats and bags in flying colours !

The new SS18 collection LA BOTANICA is an outerwear and bucket bag collection inspired by the diversity in colours and materials inherited by the rich aesthetic and teeming nature of the Southern countries.  Through a curated selection amongst the prints and embroideries of the editor, Maison Alma chose the most representative tropical and floral motifs of the spirit and legacy of the Latin American culture. LA BOTANICA  collection offers statements pieces for our wardrobes. By the intensity and vibrancy of its colours and patterns, it is a true invitation in a journey at the core of South America heritage and  Joie de vivre.

 Launched in 2017, MAISON ALMA draws on the decoration of Latin American traditional houses to create its collections comprised of unique pieces, handmade in Colombia with Pierre Frey fabrics.  Maison Alma blends Latin American aesthetics with French century old savoir-faire in upholstery fabric, developing a fabulous series of coats that portray the powerful connection between these two continents. By using interior design fabrics and working under very specific hand-made processes, Maison Alma only creates 10 coats by collection. This meticulous attention to each garment embodies the care Maison Alma gives to the creations. Those “garments with soul” are meant to last a lifetime. Each object of Maison Alma represents its soul: colorfully chic, joyful and unexpected.

“In the purest French tradition, La Maison Pierre Frey combines an inventive and deeply eclectic studio to master designers, weavers, printers and embroiderers. They are renown for their masterful and bold combinations of materials, motifs and colours”

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Eight printed or embroidered fabrics, including three novelties: Bonsaï, Garden Party and Papiers Découpés, have been selected to create the eight coats and three bags of the Maison Alma x Pierre Frey collection.

Bergdorf & Goodman  - 754 5th Ave - New York, NY 10019 – USA

The coats and bags will be soon available on www.maison-alma.com.

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