Showrooms, 2019 Decors

Savoir faire22/02/2019


_AET7307Roman sofa in Teddy, curtains in the new print “Obsidienne”

The new decors of Pierre Frey’s showrooms embody the 2019 collections of fabrics, wallpapers, rugs, carpets and furniture of the House. 


_AET7290Charles sofa in Viggo, curtains in the new Pierre Frey embroideries  “Wokabi”
 _AET7297Axel armchair in Esteban, curtains in the new Pierre Frey print “Pachira”
_AET7302 Alfred sofa in Marin, curtains in the new print “Pachira”, cushions in the new wool  “Mombasa”
_AET7342Blandine armchair in Shabby, new Pierre Frey wallpaper “Vahiné” 
_AET7327Aristide sofa in Yeti, curtains in the new embroideries “Wokabi”
_AET7330 Boussac decor
_AET7338Sofa in Yeti, cushion in the new Boussac weaving”Woodstock”, new “Fever” rug from Boussac
_AET7333Tokyo sofa in Judith, new Boussac rug “Fever”, cushions in the new Boussac “Marin” (velvet) and “Woodstock”
_AET7319Faust armchair in Fine velvet, curtains in the new Boussac printed linen “Fever”



_AET7379The furniture showroom of Pierre Frey
 Stockholm sofa in Scarlette, new Pierre Frey wallpaper “Ayo”_AET7374
cushion in “Yeti”
_AET7371cushion in Yeti wool and new velvet Marin 
cushion in the new velvet “Baltazar”_AET7396
Roseline sofa in the velvet Opera, cushion in the new Boussac printed linen “Tempo” and the new velvet “Baltazar” from Pierre Frey



images Anne-Emmanuelle Thion
Decors by Christèle Ageorges for Boussac and Véronique Villaret for Pierre Frey

Custom-made rugs for the 9Confidential Hotel by Starck

Savoir faire18/02/2019

Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_01_TA-sur mesure-Axminster_©courtesy of the hotel-modgroundfloor

Designed by STARCK, the 9Confidentiel hotel in Paris just opened its doors. The realization of the rugs and carpets has been given to the Maison Pierre Frey. 

Composed of drawings from the 40′s given by Philippe Starck (S+), the rugs and carpets of the 9Confidentiel are a strong signature to the hotel’s identity.
In the bedrooms, each rug has a large drawing hand tufted in wool 100%. Every composition is unique with a placed pattern, making each room single. A true freedom comes out of the associations of geometric shapes and figurative elements with a sharp line, contrasted.

Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_03_TA-sur mesure-Tuft laine_©courtesy of the hotellegbedroom
Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_00_TA-sur mesure-Axminster_©courtesy of the hotellegcorridor

The corridors, lobbys and elevator have Axminster rugs. They represent the infinite repetition of an arabesque pattern which thus appears almost as the hotel’s emblem. The loops with a shaded outline on a textured background run in the hotel like a banner of passementrie.

Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_02_TA-surmesure-Axminster_©courtesy of the hotelleg
the floor corridor 

With the 9Confidentiel hotel, Pierre Frey’s Creative Studio of rugs & carpets testifies its expertise in the realization of custom-made projects, here true to the original concept of Philippe Starck. Exceptional creations for a fantastic and spectacular hotel.


Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_04_TA-sur mesure-tuf laine_©courtesy of the hotellight Hotel 9Confidentiel Paris_Philippe Starck_Paris FR_05_TA-sur mesure-tuf laine_©Philippe Garcialightlobby

Rugs and carpets realized by Maison Pierre Frey -  copyright and original creation Philippe Starck – for the 9Confidentiel hotel / image ©Philippe Garcia

Pierre Frey launches a new Furniture Collection

Savoir faire29/01/2019

 PF_CANAPE_SOFA_FAUTEUIL_ARMCHAIR_ARISTIDE_BOLD_V“Aristide” sofa and armchair, upholstered with “Bold” velvet 

In this early 2019, Maison Pierre Frey unveils its new furniture collection.

An ambitious project, the result of more than a year’s work after the takeover of one of the French oldest furniture manufacturers located in Villers-Cotterêts in the upper reaches of France.

Maison Pierre Frey has taken care to offer an artistic line that reflects the image of its other professions: demanding, based on traditional know-how, worked with high-quality materials and faithful to its eclectic identity. The furniture collection thus presents more than 200 models produced mostly in France, from the classic to the most contemporary style, to which is added a custom-made design offer.The special attention paid to tapestry highlights the House’s unique textile expertise, which makes these pieces the true ambassadors of its creations.

The Maison Pierre Frey reconnects with its filiation to René Prou, interior architect and product designer. As a central figure in the Art Deco movement, René Prou bears witness to a rich and renowned  work,  from  the  interiors of the Orient Express to his many furniture collections with their distinctive, elegant and refined style.


PF_CANAPE_SOFA_ALFRED_MARIN“Alfred” sofa upholstered with Boussac “Marin” wool velvet
“Faust” armchair upholstered with Pierre Frey “Fine” velvet
“Gregoire” bench upholstered with Pierre Frey “Alisea” 
PF_CHAUFFEUSE_SLIPPER CHAIR_TINA 813_MEDIUM VIGGO“Tina” heated chairs upholstered with Pierre Frey “Medium” and “Viggo” velvets
PF_CANAPE BANQUETTE_ARMLESS SOFA_STOCKHOLM 912_SCARLETTE“Stockholm” armless sofa in Pierre Frey “Scarlette”wool
“Flore” armchair in Pierre Frey “Loggia”
PF_CANAPE_SOFA_ROMAN 2P_TEDDY“Roman” sofa upholstered with Pierre Frey “Teddy” mohair velvet
“Adrien” convertible sofa upholstered with Pierre Frey “Artigny”
“Rebecca” sofa upholstered with Pierre Frey “Duke” velvet
PF_FAUTEUIL_ARMCHAIR_AXEL_GASPARD_ESTEBAN“Axel” cane chairs upholstered with the rustic Pierre Frey weaving “Esteban”
PF_CANAPE_SOFA_BUENOS AIRES 803_TEDDY“Buenos Aires” sofa upholstered with Pierre Frey mohair velvet “Teddy”
PF_BERGERE_FAUTEUIL_TABOURET_BELLECOUR 3300 2300 5320_ARSENE“Bellecour” armchairs and stool upholstered with Pierre Frey linen “Arsène”
“Knowles” sofa detail in Pierre Frey “Georges” velvet
CANAPE_SOFA_CHARLES 875_VIGGO_2P_1“Charles” cane sofa upholstered with Pierre Frey velvet “Viggo”
Redimensionnement de Ateliers de Villers Cotterêt 17 © DDemeyDrawings from the archives of Villers-Cotterêts workshops
“Agathe” headbed upholstered with Pierre Frey print “Les Rocheuses”
2CANAPE BANQUETTE_ARMLESS SOFA_TOKYO 481_JUDITH_4P_2“Tokyo” sofa upholstered with Pierre Frey wool “Judith”
bUSINE 11the furniture workshops at Villers-Cotterêts
FAUTEUIL_ARMCHAIR_BUENOS AIRES 803_TEDDY_2“Buenos Aires”  armchair upholstered with Pierre Frey velvet “Viggo”
“Emilie” stool bar upholstered with Pierre Frey outdoor “Honolulu”
“Heloise” chairs upholstered with Braquenié “Okinawa”

Tapissage du fauteuil Prou 39 -® DdemeyFurniture workshop at Villers-Cotterêts

“Victor” sofa upholstered with Pierre Frey “Candice”
“Colombie” armchair upholstered with Le Manach Toile de Tours “Api”. Design adapted from the original René Prou’s


Images from the furniture shooting ©Philippe Garcia for Maison Pierre Frey

Backstage of the making of the Oversized Chair for PARIS DECO OFF 2019

Savoir faire21/01/2019

Photo 20-12-2018 17 37 45

For the 10th edition of PARIS DECO OFF, several oversized furniture have been realized and upholstered with outdoor fabrics.

THE OVERSIZED CHAIR has been realized by the furniture ateliers of La Maison Pierre Frey. It is the enlargement of a design from the new 2019 collections.

It represents between 80 to 100 hours of production for 2 to 4 craftsmen + 8 to 10 hours for 2 craftsmen to make the technical drawings !


Photo 21-12-2018 21 11 47Photo 20-12-2018 17 38 04

Trend 2018 : The Ultra-Violet and its History / The Archives’s Gazette

Savoir faire19/12/2018

The year 2018 sacred of Ultra Violet is coming to an end. Before celebrating the Living Coral color announced by Pantone as the new 2019 major trend, let’s have a look back on this enigmatic and mesmerizing hue throughout history. Deep and changing colour, resulting from different mixtures over time, nuance both adulated and hated, the ultra-violet retains a strong identity full of eloquence and mystery …

Read The Archives’s Gazette 
The Ultra-Violet :

Nouveau Présentation Microsoft PowerPoint 97-2003 [Mode de compNouveau Présentation Microsoft PowerPoint 97-2003 [Mode de comp
Nouveau Présentation Microsoft PowerPoint 97-2003 [Mode de comp
Nouveau Présentation Microsoft PowerPoint 97-2003 [Mode de comp

O.Joannen, Pierre Frey’s master weaver honored Knight of the Arts and Letters

Savoir faire19/11/2018

Pierre Frey’s Master weaver Olivier Joannen honored Knight of the Arts and Letters

Artisans Comité Colbert 2018  © Julio Piatti

Thanks to the Comité Colbert, whose aim is to valorise excellent craftsmanship to give young people a will for heritage, Olivier Joannen has been honored Knight of the Arts and Letters.

To maintain inherited know-hows from the XIXth century is an evidence for the Maison Pierre Frey as its wish is to preserve the French excellence heritage.  Thus, it is with great pride that it sees the exceptional work of his talented weaver honored.

Olivier Joannen started at 17 years old to learn the work of handweaver, a particularly rare craft today that he is now the only one to master at the Maison Pierre Frey. Teached by a “Meilleur Ouvrier de France” and a Master of Art, he became years after years a skilled expert in this field. He first learned  how to knot different kind of yarns before mastering the use of the looms, from the simpliest which is the dobby loom that makes plain fabrics, to the most complicated which is the Jacquard loom, allowing the realization of specific patterns such as the iron velvet, the damask, lampas and the brocatelle.


It is on one of those Jacquard looms from 1850 that Olivier Joannen works, settled in the heart of Pierre Frey weaving atelier certificated Living Heritage Company/ Entreprise du Patrimoine Vivant, in Montigny en Cambrésis, in France.

The work of Olivier Joannen is extremely complexe. It is not only a technical prowess but also a human adventure as the weaver involves himself physically and morally in the making of his fabrics. Like a still walker, he constantly presses on the treadles in order to raise the warp yarns and then, with his arm, places the irons and throw the shuttle with the weft yarn inside. The sumptuous fabric was slowly born from these repetitive gestures which need both strength and delicacy, requirement and patience.

Above the fabric, we see the intimate relationship that links the craftsman to his work and which makes this one unique.

Rouleau velours Tigre tissage à bras © Marina Créaleg2

Some EXTRAORDINARY statistics!
• For 1 meter of cutted velvet producted in one day, the weaver
gives 4200 treadles kicks, introduces 600 irons by hand and
1200 weft passages with the shuttle ; He gives 1800 movements with the reed, he cuts 600 times the rabot yarns and extracts the 600 irons after cut.
9742 warp yarns are disposed on the loom in 65 cm wide, meaning 150 warp yarns per centimeter.
1 week is the time needed to set up the loom for the weaver for a new weaving project with new colours.
• Olivier Joannen weaves around 200 meters of silk velvet per year  with one meter a day, whereas a weaver working with industrial electronic techniques can produce until 500 meters a day by driving 10 machines simultaneously.

Tissage velours Tigre  © Dorothée Demeyleg

The Presentation of the Medals of the Order of the Knights of Arts and Letters was organized with the Comité Colbert and the Minister of Culture on November 8, 2018

Comit+®_Colbert-®_Julio_Piatti_ Remise_Arts_et_Lettres_8_novembre_2018-11Olivier Joannen and Franck Riester, French Minister of Culture – ©Julio Piatti

Comit+®_Colbert-®_Julio_Piatti_ Remise_Arts_et_Lettres_8_novembre_2018-21

All Nominees to the Knights of Arts and Letters and Franck Riester, Minister of Culture - ©Julio Piatti


Le Conti Restaurant

Savoir faire20/10/2018

A unique carpet adapted from the famous Braquenié embroidery “Le Rocher” for Le Conti Restaurant in Paris

Located between Etoile and Trocadéro, Le Conti restaurant was already a must adress for the amateurs of Italian gastronomy and  admirers of the wooden luxurious ancient Venetian theaters. The place has made a new skin this year by addressing young French-Lebanon interior architect Bilal Deshayes.

Le Conti_Bilal Deshayes_Paris FR_03_TA-B-Le Rocher_©Pierre Frey


 After starting his career with Laura Gonzalez, famous figure of the current Parisian decoration world, Bilal opens his studio in 2016 and successfully achieves several interiors of Parisian restaurants, all accomplished with the same care on crafts details and a taste for classicism, respectful of History, elegant and timeless.

The Le Conti restaurant is the same. Bilal Deshayes has respect the original identity of the warm and intimate place which, according to him, “already owned a true soul“.



Faithful to this spirit and to the desire of refreshing the place without distorting it, the decorator sought to highlight the classicism of the restaurant by assembling more neutral contemporary elements to traditional ones. The woods are lacquered in black, walls are painted with an emperor red and, true signature, the decorator calls on La Maison Pierre Frey for the design of a made-to-measure carpet covering the entire floor of the place.



Thanks to the advices of La Maison Pierre Frey’s experts, the iconic Braquenié embroidery “Le Rocher” has been chosen for being transposed in the carpet’s pattern. The result is splendid and testifies the talent of Pierre Frey’s carpet design Studio to transpose drawings and techniques in convincing pieces.



The new Natecru collection, a focus on wide-width fabrics

Savoir faire18/09/2018

Natecru, a wide range of wide-width and very refined fabrics 


With the new NATECRU collection, Pierre Frey proposes an exercise in style by voluntarily restricting color palettes. After Natecru linen, Natecru wool and Natecru silk, this new collection focuses on wide width fabrics (approximately three meters wide).


Natural materials like linen or cotton are highlighted, and Trevira CS fabrics with an amazingly natural look complete the collection. A variety of weaves and embroideries makes for a broad selection of looks ranging from raw and rustic to sophisticated, contemporary and timeless. Whether evanescent, dense or structured, these fabrics mark a break with preconceived notions.



This collection, which includes intricate sheers, plains, delicate piqués and jacquards with striped, geometric or more traditional patterns, is a new take on wide-width fabrics and offers a broad range of materials and textures.







Yeti & Malou, exceptional wool

Savoir faire18/09/2018


Malou and Yeti,
two new woven wools and a wide range of colors

Woven in the Pierre Frey mills in northern France, YETI and MALOU form a magnificent duo that highlight the expertise of the craftsmen and the workshop in the weaving of wool yarns.  Noble and natural materials, wools are categorically defined according to the coats of the animals from which they come, their selection and the climate where the herds graze. Yarns are very technical to weave and require material adaptations and precise know-how. Depending on whether they are carded or combed, the yarn flakes are more or less prominent, the appearance of the yarn more or less smooth and dry or, on the contrary, woolly and furry. YETI and MALOU complement each other and present 2 exceptional weavings of randomly embossed, mottled yarns, with long and sensual fibers.

Yeti, created in a 70′s spirit, is a plain wool, mohair and long-haired alpaca, ideal for upholstery. 

Malou offers a contemporary texture with retro colors and blends alpaca, wool and mohair.

PF_2018_MALOU_450_PF450MESTlegMalou châtaigne
PF_2018_MALOU_MATTHIEU_TB003legMalou abeille
PF_2018_YETI_477 PF477POST VlegYeti sous-bois

Images : Anne-Emmanuelle Thion, Philippe Garcia

“Le Grand Génois” in the spotlight in Vogue magazine

Savoir faire07/06/2018

“This Textile Has Been All Over Vogue—Here’s Where It Came From”. This is how Lilah Ramzi starts her article in Vogue Magazine, highlighting the famous Braquenié textile by describing every detail of its motif and showing the best places it is set off.

00-story-image-tree-of-life-textileCaroline Sieber’s library-like dining room features a window treatment with Braquenié’s Tree of Life. Photographed by Oberto GiliVogue, December 2015

Taking the words of Lilah Ramzi, let’s go back on an emblematic Braquenié fabric.

A historical motif

The Tree of Life has enjoyed popularity for centuries all over the world. This textile motif of twisting branches sporting multiple species of fruits and vegetables refers to several meanings. Biblically, as Lilah Ramzi writes, the tree recalls a version described in the Book of Revelations, which ripens with a different fruit each month of the year – another interpretation is the tree from which the forbidden fruit was plucked. The journalist also teaches us that in Chinese mythology, the motif is often depicted with a phoenix and a dragon ; potent symbols of reincarnation and immortality. It is underneath a tree that the Buddha attained Enlightenment. In any time and any places, this tree of life is a dazzling sight in all its incarnations.

01-tree-of-life-textileA slipper chair and pillows in Carolina Irving’s living room feature the famous print. Photographed by François HalardVogue, October 2006

French 18th-century taste for “eastern” exotism

In the 18th century, France was the “Mecca” of the textile industry, explains Lilah Ramzi. Each region had its excellence in a specific exceptional know-how. Lyon was perfecting the silk farming techniques while Paris’s famous Gobelins Tapestry factory was producing magnificent commissions from the French court. The town of Jouy was renowned for its successful block printed cottons with genre scenes, known as “toiles de jouy”. At that time, a craze for exoticism in the decorative arts reached a fever pitch. Textiles were littered with pagodas and conical hats catering to growing tastes for Japonism. Even in fashion, chintzes lush with pomegranates and lotus flowers à la Indiennes were everywhere on the skirts and dresses of that time. Indeed, the “east” was mined for inspiration and the French went wild recreating foreign motifs locally. This is in that context that, as Lilah Ramzi introduces, Alexandre and Charles-Henri Braquenié of the famous textile company Braquenié led the pack, one of their most iconic patterns features the symbolically charged beloved tree of life.

02-tree-of-life-textileThe walls of a guest room in Gela Nash-Taylor’s sprawling 15th-century estate in Wiltshire, England are decorated with the print. Photographed by François HalardVogue, September 2009

The famous Braquenié “Le Grand Génois”

Le Grand Génois is set on a pale background, where a tree climbs upwards, its wispy branches decorated with sprays of jade-colored leaves and silhouettes of lotus flowers, petals fanning out like the feathers of a peacock. Very famous and synonymous with the identity of Braquenié House, this motif was actually a copy – sometime in the late 18th century, the Braquenié brothers saw it printed on an Indian palampore and reproduced it for the local market ! Nonetheless, they slightly modified the pattern construction to accomodate French design sensibilites. The tree motif is unchanged from the original inspiration textile, printed by wood block, painted and dyed, but as Braquenié textile archivist Sophie Rouart explains, “they isolated elements to create borders and field designs that could also be applied to walls, so one pattern can envelope a room”.

03-tree-of-life-textileDaniel Romualdez pays homage to Le Jonchet in the master bedroom of his Connecticut home. Photographed by Oberto GiliVogue, October 2012

The Tree of life among places

For years, Vogue Magazine has been featuring places where the pattern appears. In the homes of Caroline Sieber, Daniel Romualdez, Carolina Irving, Gela Nash-Taylor, the tree of life fits into the interiors. According to Lilah Ramzi’s article, the textile’s most divine application in recent history and decoration is undoubtedly found at the late Mr. Hubert de Givenchy’s moated 17th-century estate, Le Jonchet, located just outside Paris in Beauvais. Givenchy filled his castle with furnishings by Diego Giacometti (brother of Alberto) and paintings by Joan Miro, and kept the garden grounds as manicured as the society swans he dressed throughout his fashionable life. Most famous (and most photographed) is a room that appears a visual ode to the tree of life. Every upholsterable inch – walls, chair backs, a bed and its canopy – was swathed in Le Grand Génois  for the most marvelous print-on-print decor scheme that inspires the use of the double-handed praise emoji. A stunning place, as you can see below.

04-tree-of-life-textile-Hubert de Givenchy’s brilliant allover use of the textile at Le Jonchet, once the country estate of the designer. Photographed by Karen RadkaiVogue, October 1982

A timeless and eternal motif

Years after years since the first Vogue’s publication in 1982 (about Le Jonchet), images of Le Grand Génois were published from other interiors featuring the Braquenié classic. Of the textile’s ability to transcend time and our wavering tastes for bold patterns, Sophie Rouart says, “First of all, it is spectacular. It is like a painting because you have a frame with the border that remains white”. Perhaps the tree itself, long held as a symbol of eternity, has something to do with Le Grand Génois‘s endless appeal. And Lilah Ramzi to conclude : “little dit the Braquenié brothers know how long this tree would live…”

Since la Maison Pierre Frey acquires Braquenié in 1991, a point of honor is made to preserve the richness of Braquenié printed archives, continuously produced, updated, and to perpetuate the traditional and ancestral techniques of a unique know-how from the 18th century with unequaled quality.

B756A001 V2Le Grand Génois
Many thanks to Lilah Ramzi. All images are from ©Vogue Magazine. To read her full article:


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Showrooms, 2019 Decors

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