PIERRE FREY will be at SALONE DEL MOBILE 2018, MILAN !

News03/04/2018

      La Maison Pierre Frey participates for the first time at Salone del Mobile  in Milan as partner of the exhibition Paradigm conceived by Sam Baron and the designers of FABRICA, the Italian research centre created by Benetton and considered as one of the principal homes for  young contemporary creatives.

! Save the dates !

17 — 22 April 2018

Ventura Centrale
Via Ferrante Aporti 19
MILAN, ITALY

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Paradigm exhibiton proposes a journey through a series of installations questioning the role of the image within the contemporary design process. When renderings materialize so truly that they look real, objects turn into pictures. The design process can’t ignore the photogenic quality of the object. If the image becomes more valuable than the object itself, why make anything physical in the first place? Is this a perversion of design or is this an act of liberation?

Using La Maison Pierre Frey products for their diversity as for their historical contribution to decoration, the young creatives from FABRICA explore the potential of material – crisp or soft, plain or patterned – to blur the boundaries between the object and its representation, composing an exhibition where the object is the image, and image is the object…

The event takes place in Ventura Stazione, renowned for its visionary selections beside the traditional frame of the furniture fair, displaying the renew of the contemporary design and new ways of expression. The space also hosts international figures as the dutch Li Edelkoort or the American magazine Surface.

 

“The exhibition Paradigm is based on the essential needs of the human being represented in a creative and dreamlike way. The series of three-dimensional installations question the role of design and its omnipresent visual representation in today’s contemporary society, composing a unique experience and narrative”

 - Sam Baron

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FABRICA - Fabrica is a communication research centre based in Treviso, in the North of Italy. It belongs to the Benetton group. Established in 1994 by Luciano Benetton and Oliviero Toscani, Fabrica – from latin « atelier » – is presented as a trends and innovation laboratory, multicultural and transdisciplinary. Directed by an international team, Fabrica encourages the creativity of young artists, designers, journalists, creatives from around the world. The range of disciplines is equally diverse, from product design to editorial, including video, interaction or music. Fabrica aims to cross the fields in order to experiment new forms of communication and inspire a specific creative category of young “social catalysts”, aware of the evolution of the modern society’s trends. Fabrica is renowned for the conception of several commercial and humanitarian advertisings (Amnesty, SOS Racisme, and the famous campaigns from Benetton…) and its magazine COLORS.
SALONE DEL MOBILE – MILAN  - Created in 1961, The Salone del Mobile in Milan is today one of the most awaited event in the world of furniture. With more than 2,000 exhibitors from all overt the world, it is a international reference point for the design, interior and furnishing sectors. Within a week, Milan becomes an active space where many events and exhibitions happen at the same time, in and around the city and in the big Fair Space at Rho Fiera. The Salone del Mobile has now became a system of connections, creativity and innovation where more than 300 000 people – entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects, creatives – converge and gather. 

 

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The Design Triennial in Liège is the institutional partner of Paradigm, that will be presented in Belgium next Autumn.

next: 5 October — 25 November 2018
Musée La Boverie
Parc de la Boverie 3,
Liège, BELGIUM

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MAISON ALMA X PIERRE FREY AT BERGDOF&GOODMAN NYC

News26/03/2018

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From March 29th, the young French-Colombian brand  MAISON ALMA  will present in preview the new Spring/Summer 2018 collection at the New York Bergdorf & Goodman store, for the first brick and mortar launch of Maison Alma in the US. This collection of 3 bags and 8 coats is the result of an exclusive collaboration with la Maison Pierre Frey

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When the Latin American heritage of Maison Alma meets Pierre Frey’s French know-how, it gives rise to a collection of coats and bags in flying colours !

The new SS18 collection LA BOTANICA is an outerwear and bucket bag collection inspired by the diversity in colours and materials inherited by the rich aesthetic and teeming nature of the Southern countries.  Through a curated selection amongst the prints and embroideries of the editor, Maison Alma chose the most representative tropical and floral motifs of the spirit and legacy of the Latin American culture. LA BOTANICA  collection offers statements pieces for our wardrobes. By the intensity and vibrancy of its colours and patterns, it is a true invitation in a journey at the core of South America heritage and  Joie de vivre.

 Launched in 2017, MAISON ALMA draws on the decoration of Latin American traditional houses to create its collections comprised of unique pieces, handmade in Colombia with Pierre Frey fabrics.  Maison Alma blends Latin American aesthetics with French century old savoir-faire in upholstery fabric, developing a fabulous series of coats that portray the powerful connection between these two continents. By using interior design fabrics and working under very specific hand-made processes, Maison Alma only creates 10 coats by collection. This meticulous attention to each garment embodies the care Maison Alma gives to the creations. Those “garments with soul” are meant to last a lifetime. Each object of Maison Alma represents its soul: colorfully chic, joyful and unexpected.

“In the purest French tradition, La Maison Pierre Frey combines an inventive and deeply eclectic studio to master designers, weavers, printers and embroiderers. They are renown for their masterful and bold combinations of materials, motifs and colours”

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Eight printed or embroidered fabrics, including three novelties: Bonsaï, Garden Party and Papiers Découpés, have been selected to create the eight coats and three bags of the Maison Alma x Pierre Frey collection.

Bergdorf & Goodman  - 754 5th Ave - New York, NY 10019 – USA

The coats and bags will be soon available on www.maison-alma.com.

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Concini : the video of an exceptional warp print on silk

News16/03/2018

Concini silk fabric revives traditional printing techniques that have become extremely rare, but with impressive results and incomparable quality.

We invite you to discover those precious steps inside our Swiss and French factories where talented craftsmen preserve and accomplish this unique know-how under our eyes. 

Concini : a unique and meticulous weaving process

News14/03/2018

lemanachlogoConcini Decollage de la toile 4 © M. Crea-light

Concini, an exceptional silk fabric

        La Maison Pierre Frey continues to honor the unique know-how of craftsmen and the richesness of the fabrics left by Le Manach house. Inspired from its original 17th century archive, Concini is an emblematic drawing taken from the heritage collection of Le Manach. A true aesthete, Pierre Frey reproduces the same ancestral gesture, selects the best experts to revive an edition of this exceptional warp print, reproducing its subtle patterns and colours to the “blurred” effect that is so characteristic.

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A METICULOUS AND DELICATE WEAVING PROCESS

The beauty of this very refined fabric needs a patient and precise fabrication process. In several steps, the 10 000 silky yarns of the fabric’s warp are first printed before being woven in a second time. 46 meters of the final fabric represents approximatly 140 hours work.

Those requirements are essential to create this incomparable subtlety that cannot be achieved with modern methods. Conceived by excellent manufacturers in Zurich and Lyon, Concini is a true jewel of textile crafts. 

Concini Tissage en blanc 11 © MCrea

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Concini lavage 8 © MCrea

Concini detissage 5 © MCrea

Concini Nouage 4 © D. Demey

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Concini Tissage 1 © D. Demey

 Watch the video of Concini weaving process step by step :

You can also read our illustrated and detailed brochure :

 

THE ARCHIVE GAZETTE : CLASSIC WALLPAPERS

News16/02/2018

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Following the release of Le Manach new wallpaper collection Heritage, our historian Sophie Rouart reveals us everything about this great classic that adorns our walls… From its origins to its techniques, uses, and the principal patterns : Read this new Issue of The Archive Gazette focused on “Classic Wallpapers, revisited”.

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LA CHANCE X PIERRE FREY

News12/02/2018

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Approached by the parisian design company La Chance, La Maison Pierre Frey took part to the creation of a limited serie of six numbered chairs Ronin, designed by Emil Lagoni and Werner Valbak. Using the iconic patterns of the House mixed with precious marbles, this edition plays subtly with the materials and offers refined colors. At the crossroads of know-how between tradition and innovation , La Chance x Pierre Frey is a surprising and successful collaboration.

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La Chance is a Paris based design company producing furniture, lighting, accessories, rugs and wallpaper with a strong and distinctive style. La Chance gives a contemporary interpretation of the ornamental and decorative French furniture tradition rooted in the Art Deco period. The creations of La Chance share a sophisticated, rich and singular design based on noble materials. It is a come back to a warm and uninhibited luxury, breaking away from cold and conceptual design.
Frederik Werner and Emil Lagoni Valbak met at the Royal Danish Academy of Fine Arts where they graduated in 2013. Frederik and Emil belong to the new generation of Danish design but follow the tradition of a natural and pure Nordic design.

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video ©La Maison Noire production

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CATALOG OF THE 2018 COLLECTIONS

News08/02/2018

Find all the news from last 2018 collections Pierre Frey, Braquenié, Boussac, Fadini Borghi and Le Manach grouped in a single catalog !
Click on the image below.
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Sketch Gallery in London upholstered with BOLD velvet by India Mahdavi

News06/02/2018

Please always credit “Ed Reeve”

Sketch Gallery restaurant and tea room in London, created by architect & designer India Mahdavi, has been entirely upholstered with the mohair velvet BOLD from the “True Velvet” collection that India designed with La Maison Pierre Frey. With a powdery pink that she called “sketch” in reference to the place, this “millennial pink” Gallery has garnered global attention since its inception. The colourful drawings by David Shrigley, hanging on the walls set a witty narrative in the room that has become one of the most Instagrammed restaurants in the world.

“For me, pink is more than a colour, it’s a mood – pink has become my flag, a way to express strength and fragility in one colour and in one space, both have become iconic” - India Mahdavi.

 

Please always credit “Ed Reeve”

Please always credit “Ed Reeve”

Please always credit “Ed Reeve”

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sketch was inaugurated fifteen years ago by restaurateur Mourad Mazouz and Master Chef Pierre Gagnaire and is still celebrated for its leading approach to food, art and music.
Under the guidance of Gagnaire, “The Lecture Room & Library” has continued to strive for excellence, retaining two Michelin stars in 2018. Furthermore Mazouz’s commitment to art and design has seen the venue host over fifty exhibitions of artists’ work including Chris Levine, Tracey Emin, Carsten Nicolai, John Baldessari, Jonas Mekas, Silvie Fleury, Mary Ellen Bute, Charles & Ray Eames, Michael Nyman.
address : sketch’s home, 9 Conduit Street / London
Sketch website 
 
 
images ©Ed Reeves.
more informations about the True Velvet  collection by India Mahdavi x Pierre Frey 

Atelier Coös for Pierre Frey

News05/02/2018

Inspired by Pierre Frey new collections, l’atelier Coös created several playful animations with the fabrics.

Intriguing, the paper “cocottes” open slowly to make us see a distant landscape…
Thus atelier Coös talk, behind each fabric, about the imaginary it inspires and evokes.

More informations about Atelier Coös on instagram 



©Atelier Coös forPierre Frey

BACK ON PARIS DECO OFF 2018…

News05/02/2018

 Back in pictures on Paris Deco Off 2018 which happened from January 18th to 22nd 2018…

La Maison Pierre Frey won the first price of the showcase competition for its decors in the showroom Rive Droite !

We presented the new collections of january 2018 : “Arapahos” and “Grand Canyon”  new fabrics and wallpapers collections by Pierre Frey ; “Galatea” the new collection edited for Fadini Borghi ;”Héritage” the first wallpaper collection based on Le Manach archives…

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Arapahos & Grand Canyon, Pierre Frey

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Galatea, Fadini Borghi

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Héritage, Le Manach

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images ©Anne-Emmanuelle Thion + styling ©Anne Perrichi Draeger

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