Natecru wool II, an ethical and responsible department

News05/11/2019

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With professional expertise and the success of its first NATECRU WOOLS I collection, Maison Pierre Frey launches NATECRU WOOLS II, a second collection that responds with brio to the first. Specialized in wool weaves, the Pierre Frey workshops in the north of France worked very closely with the Design Studio to develop a range of shades with inspiring textures. The collection evokes the nostalgia of the sixties with understatement and is designed for lovers of design icons, as well as contemporary influencers. It highlights this noble and universal material while emphasizing its incredible diversity. Carded and combed, with long fibers, wool offers comfortable prestige. Curled or brushed, it has surprising volume and softness while it envelops with warmth. Wicked or slubbed, it evokes hand-loomed weaves with rustic elegance. Irregular and sometimes agitated, it blends subtly with cotton or linen to make the most of a falsely primal look.

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Sourcing is essential in order to meet dual commitment: quality and responsibility. As part of its Social and Environmental Responsibility plan, Maison Pierre Frey is taking action on specific points. First of all, it requires its partners to be able to trace the fibers they use. The baby alpaca comes, for examples, from Peru, the animal’s place of origin. Thus, the intermediate processing steps are limited and make it possible to process a first-class wool. The House also ensures that it uses wool from sectors that respect animal welfare. For example, Mohair comes from livestock farms in South Africa that meet very strict specifications. This aims to certify a fair remuneration for farmers and animals are treated properly. Finally, the Pierre Frey weaving workshop located in the North of France, in Montigny en Cambrésis, are labelled “EPV”, Entreprise du Patrimoine Vivant, and stive to transmit excellent craft skills. The woven products are of high quality, desirable and durable.

In its development, La Maison Pierre Frey combines style with strong societal environmental commitments.

Margueroy - Tissage laine Ziggy 45 © DDemey

Margueroy - Tissage laine Ziggy 25 © DDemey

Margueroy - Tissage laine Ziggy 11  © DDemey

 

Indian Summer, collection 2019

News05/11/2019

An eclectic collection with bright colours and precise drawings that take us on an enchanting journey. A perfect transcription of a luscious plant world punctuated by timeless stories…

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PF_2019_DESIGNS_AMBIANCE_MARTINIQUE_VOL_DOISEAUX_HPrinted fabrics represent a particular type of textile. Allowing the entire personality of a House to be expressed, they contribute to building the Pierre Frey identity from its foundation and continue, even today, to shape the creative and bold image of the House.

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The principle of textile printing is the transfer of a design to a fabric support. We understand, then, why the process is very popular with Pierre Frey. Printed textiles alone represent 25% of the House’s fabric references. The process makes it possible to translate almost all artistic motifs and productions (shapes, sizes, colours) onto an almost unlimited choice of materials (technical fibres, cottons, percales, linens, velvet…). A total freedom at the service of Studio Pierre Frey, whose creative signature is immediately recognizable: a daring fantasy, powerful drawings, spectacular scales sometimes, an unconditional love for colour.

The quality and reputation of Pierre Frey prints therefore reside in the skillful combination of an ever-changing, protean and eclectic creation, but also thanks to old and innovative know-how which, once again, makes it possible to play with effects and render according to the different techniques used.

A beautiful print is born from the combination of two factors: the virtuosity of craftsmen who print in the service of an inspired passion.

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Monster Family : a wallpaper by Maurizio Galante and Tal Lancman inspired by their collection of japanese figurines

News28/10/2019

Maurizio Galante & Tal Lancman 10 © DD

It was during their many trips to Japan that the fashion architect and designer Maurizio Galante and trend forecaster and designer Tal Lancman discovered the monsters of the 1960s science fiction TV series “Ultraman”. On each trip they would bring back two or three molded plastic figurines, ancestors of the “Pokemon”, which they hunt at flea markets or antique dealers and from which they drew of monsters to create a wallpaper.

This wallpaper was first designed by craftsmen in 2012 on a black background, for the scenography of the exhibition “Planète Manga” at the Centre Pompidou, where Maurizio Galante and Tal Lancman were invited to present 350 characters of their collection for the first time.

The two designers, who were committed to know-how, then turned to Pierre Frey for the development and manufacture of a version on a golden background, to completely envelope their decor for AD interiors in September 2018.

-®Marie Desmarquest 2

Maurizio Galante & Tal Lancman 27 © DD

Monster Family is now part of the wallpaper collection Les Dessins 4. It is produced by the Maison Pierre Frey on a golden background, highlighting the surrealism of these extraterrestrial monsters, and on a white background, like a collection of stickers on a wall, reminiscent of the curious and childlike soul of the two creators.

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News16/10/2019

PF_2019_NATECRU_LAINE_MYRIAM_ESTELLE_H (1)

With professional expertise and the success of its first NATECRU WOOLS I collection, Maison Pierre Frey launches NATECRU WOOLS II, a second collection that responds with brio to the first. Specialized in wool weaves, the Pierre Frey workshops in the north of France worked very closely with the Design Studio to develop a range of shades with inspiring textures. The collection evokes the nostalgia of the sixties with understatement and is designed for lovers of design icons, as well as contemporary influencers. It highlights this noble and universal material while emphasizing its incredible diversity. Carded and combed, with long fibers, wool offers comfortable prestige. Curled or brushed, it has surprising volume and softness while it envelops with warmth. Wicked or slubbed, it evokes hand-loomed weaves with rustic elegance. Irregular and sometimes agitated, it blends subtly with cotton or linen to make the most of a falsely primal look.

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PF_2019_FAUTEUIL_SEOUL_ANAIS_V

PF_2019_FAUTEUIL_SEOUL_ANAIS_Z

Sourcing is essential in order to meet dual commitment: quality and responsibility. As part of its Social and Environmental Responsibility plan, Maison Pierre Frey is taking action on specific points. First of all, it requires its partners to be able to trace the fibers they use. The baby alpaca comes, for examples, from Peru, the animal’s place of origin. Thus, the intermediate processing steps are limited and make it possible to process a first-class wool. The House also ensures that it uses wool from sectors that respect animal welfare. For example, Mohair comes from livestock farms in South Africa that meet very strict specifications. This aims to certify a fair remuneration for farmers and animals are treated properly. Finally, the Pierre Frey weaving workshop located in the North of France, in Montigny en Cambrésis, are labelled “EPV”, Entreprise du Patrimoine Vivant, and stive to transmit excellent craft skills. The woven products are of high quality, desirable and durable.

In its development, La Maison Pierre Frey combines style with strong societal environmental commitments.

Margueroy - Tissage laine Ziggy 45 © DDemey

Margueroy - Tissage laine Ziggy 25 © DDemey

Margueroy - Tissage laine Ziggy 11  © DDemey

Beaumonde a real size embroidery

News07/10/2019

PF_2019_BEAU_MONDE_I_V (2)Redimensionnement de F3463001_BEAU MONDE 2 - CopieRedimensionnement de F3462001_BEAU MONDE 1Majestic costumed characters parade joyfully on a linen background in a completely original way. Inspired by a collage and painting technique, the characters are embroidered in real size across two different panels 3 meters high. All the silhouettes imagined by the artist are also available in a stunning wallpaper.

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Coquecigrues, a collection Christian Astuguevielle x Pierre Frey

News24/09/2019

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An unclassifiable artist who freely expresses himself across many mediums, Christian Astuguevieille goes against the norm and delights in the confusion that can cause.  He has been honing his sensory and dreamlike work since the 1980’s, drawing inspiration from the symbols and rites of ancient civilizations in Asia and Oceania, influenced by the Japanese aesthetics to wrap everyday objects with rope or create his imaginary writing.

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Patrick Frey has long yearned to create a collection with him. He appreciates his personality, his originality and his rigour. He also admires the constancy in his work and the original way he appropriates traditional French culture, his way of purifying it to modernize it while preserving its soul.

C. Astuguevieille 17 © DD

C. Astuguevieille 12 © DD

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From their collaboration came the Coquecigrues collection, composed of nine fabrics and seven wallpapers, two of which are panoramic.

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A true summary of Christian Astuguevieille’s style, here we find all his artistic codes: writing and imaginary animals, working with rope, his attachment to culture and his manner of appropriation, surrealism, collage, colour… The result is an unusual, joyful and playful collection, very coherent despite the great diversity of motifs and colours. It is a challenge to mix toile de Jouy, large stripes, and imaginary writing. Christian Astuguevieille was pleasantly surprised by the great freedom Patrick Frey granted him, not shying away from the audacity of the artist.

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Jouy’s paintings from the archives of the Musée de la Toile de Jouy or Pierre Frey’s heritage collection, as well as the Etruscan engravings from an 18th century collection, have been enlarged, recoloured and “scribbled” with a thick brush and Chinese ink.

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Christian Astuguevieille’s original drawings have been carefully reproduced and recomposed to adapt to the constraints of painted fabrics and papers, without distorting his initial work. Finally, a weaving technique has been specially developed in Pierre Frey’s weaving workshop to interpret the work of the rope.

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By bringing classical motifs of previous centuries up to date with an obvious modernity, Christian Astuguevieille has succeeded in diverting all the French art de vivre so dear to La Maison Pierre Frey from its original use… The artist’s leitmotif is to play with codes and periods.

Collection Astuguevieille 3 © DDemey

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Exhibition AD Intérieurs 2019 – From September 4 to 22

News17/09/2019

Bearing the name of the magazine that designed it, and held in a private mansion, lhôtel particulier Coulanges in the Marais, the 10th edition coalesces under the theme of metamorphosis, allowing a wide audience to discover decors designed by the great interior architects of the moment. Each talent chosen embodies a strong current of contemporary decoration between minimalism, romanticism and exuberance. Each of them has been assigned a room where they express their style through the know-how of the partners who represent the jewel of French craftsmanship. For this edition, La Maison Pierre Frey is present in five decors that give pride of place to inventiveness, fantasy or classical rigor. Fabric is by nature a material that can be shaped as desired.

The proof in five white cards.

The neoclassical bathroom – Humbert and PoyetRedimensionnement de 03_190902_HUMBERT & POYET_ADINTERIEURS2019-5620HDS

Between Art Deco palace and Palladian villa, the bathroom designed by the agency presents a beautiful dichotomy between rigor and softness through the subtle choice of materials and shapes that complement and respond to each other. The green marble bathtub and the very sculptural brass shower-cage bring strength and vigor to this space while the Balthazar terra cotta velvet adds a touch of sensual color. By elegantly filtering the outside light, the Candice veil helps to create an ethereal atmosphere.

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The bar car for Orient-Express -Workshop Tristan Auer/ Wilson associatesRedimensionnement de 07_190902_AUER_ADINTERIEURS2019-5747HDS

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This conversation is about travel and mixing. Inside and outside, past and future are intertwined in this hybrid space. The Empire green lacquered sheet metal wall panels evoke the mythical railway cars while the historic armchairs dating from 1920 or the carpet signed Suzanne Lalique refer to their interior layout. The colorful silks on the ceiling symbolize the rebirth of L’Orient-Express as a hotel brand that will inaugurate its first address in Bangkok in 2020.

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Maison Pierre Frey is omnipresent in this décor, having provided many fabrics and custom-made furniture: a Tours canvas named Ingrid, woven in our workshops in northern France, covers the walls; a floral print where the Orient-Express logo plays hide and seek in the foliage; the Emilie and Colombia armchairs, made in our workshop in Villers-Cotterêts.

The arched office – Anne-Sophie Pailleret01B_190902_PAILLERET_ADINTERIEURS2019-5599HDS

Influenced by the melancholic surrealism of Giorgio De Chirico’s paintings, Anne-Sophie Pailleret designed a workspace dominated by the curve, present in the arches surrounded by wood along the walls and in the shape of the sculptural onyx desk. Raffia flooring, smoked larch windscreen, embossed leather ceiling tiles, and Pierre Frey velvet curtains create a textured and warm interior in brown shades, Sienna clay and cognac punctuated with touches of white, especially in the canvas cushions of Kenya Towers.

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The conservatory – Pierre Gonalons

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Pierre Gonalons presents a graphic but poetic reinterpretation of the interior garden as conceived in the 19th century. Embossed wallpaper strips, a tile flooring combining checkers and cabochons as well as curtains of striped pearls structure the room. Pierre Frey fabrics add a figurative touch to the furniture designed by the interior designer himself. A happy mix between Art Deco geometry and a revisited 18th century.

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A collector’s living room – Pierre-Yves Rochon

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The decorator opts for a range of distinct colours, white, black in a graphic spirit to highlight a particular imaginary collection. An immaculate patina modernizes the design of the Art Deco woodwork decorated with bas-relief. On the large black Portor marble table is a selection of sculptures from various periods and styles. This taste for blends is also reflected in the use of pedestal tables from the Directoire period alongside iconic pieces of 20th century design and the Boniface sofa, which invites contemplation.

La Maison Pierre Frey and Paris Design Week, from September 5 to 14

News10/09/2019

In recent years, Paris design week has become the must-see cultural event of the season, presenting Paris under the prism of innovation. Artists, designers, galleries and others in the decoration industry present their creations during exhibitions, ephemeral or permanent installations. The main theme of this 9th edition is “Hybrid”. With a thousand interpretations, the visitor is encouraged to immerse himself in a variety of worlds. This theme is particularly appropriate for Pierre Frey as the eclecticism of their collections offers a plethora of transformations. The Maison eagerly participated by presenting its collaboration with Christian Astuguevieille in its right bank showroom and by contributing to various events in Paris.

An overview of a crazy week……

1 – Exhibition “Marbled – 14 Marble Designers” – Maison Dentsu -From September 7 to 14

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Starting from the old expression of the French language “Il est bien marbré(e)” used to describe a person who could be described as original, curator Thomas Erber invited 14 designers, decorators or architects including Tristan Auer, Isabelle Stanislas, Ora Ito, Franklin Azzi, Mathias Kiss, Florence Louisy, to name a few, to present their exclusive marble pieces. The strong personality of each participant and the extraordinary know-how required by this material generate unique pieces in which eccentricity only reflects the excellence of the implementation.

Pierre Frey participated in this exercise by presenting the vinyl wall covering designed by Mathias Kiss, Portor, available in 5 colours. Used to set the rhythm of the scenography, this trompe-l’oeil is played with facetiousness of our perception of this noble material and elegantly blurs the lines between truth and false pretenses.

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2- Maison & Object - 06 – 10 September 2019

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As creator of the year, interior designer and designer Laura Gonzalez has taken over the signature café at the show. Through a superb staging, she presents her new line of furniture. In a decor with shapes, colours and materials that only the architect could combine, the know-how of Pierre Frey’s house is highlighted in a space where the atmosphere mixes the rounded shapes of the furniture pieces and the bright colours of the Braquenié fabrics as well as a wallpaper created especially for this key event in decoration.

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Wherever the eye settles, something happens, as the designer likes to say.

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3- Pierre Frey – showroom window on the right bank

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“Hybrid” is the main theme of this 9th edition of the Paris design week. The collaboration between Pierre Frey and the artist Christian Astuguevielle is a perfect illustration of this with the launch of a collection where the past and present inextricably linked gives life to original fabrics and wallpapers. The artist used old Jouy paintings as a support on which he came to paint signs, a real pictorial language. The striking contrast between this contemporary artistic writing, abstract with thick lines, created in India ink and the meticulous 18th century motifs printed on a wooden plate or copper plate is the highlight of a de-complexed decoration.

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The shells, 18th century chimeras invented by Christophe-Philippe Oberkampf, chosen by Christian Astuguevieille, show us how timeless the theme of transformation is and continues to stimulate our imagination.

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4- Exhibition AD indoor 2019 – From September 4 to 22 – To be continued in a future article….

La Maison Pierre Frey decorates Galeries Lafayette

News26/07/2019

On March 28, 2019, Galeries Lafayette opened its latest store at 60 avenue des Champs Elysées.

After 90 years of absence, the department store has taken hold of the most beautiful avenue in the world, offering a new approach to shopping that is more intuitive and connected with today’s world.

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A cosmopolitan clientele, either Parisian or international but very sophisticated, will discover a 6500 m2 glamorous and luminous space of restrained luxury, staged by the BIG Agency. Inspired by the architectural strength of the building, the architect organized and decorated the premises in the manner of an art installation, allowing the display of items for sale but also enticing the visitor to sit, discuss, linger and move between the modules as in a labyrinth.

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Galeries Lafayette has chosen to decorate with Maison Pierre Frey in particular areas of these spaces. A soft carpet covers the fixtures displaying the shoes, other carpets in soft and warm tones of graded pink and red adorn the floors, walls and ceilings of the fitting rooms on the first and second floors.

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The thick and soft velvet of Teddy mohair, woven especially for the occasion in two new colours, covers the cases of the long honeycomb wall dedicated to sneakers. And finally, the curtains in the VIP lounge are made of Enzo velvet by Fadini Borghi.

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At Galeries Lafayette des Champs Elysées, everything is staged to offer customers a unique and warm experience, in contrast to that of the boulevard Haussmann.

In this innovative store of the 21st century, the codes of a concept store have been reinvented on a large scale.

Pierre Frey has a date with History / 3 – Chateau de Chambord – France

News17/07/2019

Living at the court of Francis I !

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The chateau wanted to put King François I, Chambord’s sponsor, back in the centre of the visit and restore the itinerant atmosphere of the court at the time.
Until 1682, when the king settled in Versailles, the monarch was a nomad, moving from one royal residence to another. The Royal Stewardship was responsible for providing and transporting furniture, tapestries and textiles of all kinds.
What could be more natural, then, than to apply fabrics to the walls and replace period furniture to recreate the monarch’s living environment at that time?  The visitor gets the unique experience of becoming the king’s guest.

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Following an earlier successful collaboration with the Louvre Museum, Jacques Garcia, patron of the new decor, again came to Pierre Frey to supply the fabrics found in the entrance to the castle and the theatre.

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The entrance to the castle evokes the life of the court during the Renaissance. At that time, the walls were covered with carved velvet and silk damask. Due to current safety standards, the silks have been replaced with fireproof fabrics and Pierre Frey has printed designs from the time on fireproof velvet. Sixteen panels with a height of 5.50m, alternating in vertical stripes, were made.
Thus, the original spirit is recreated through the choice of designs and the plushness of the velvet.

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The Sun King resides in Chambord on several occasions. His stays are an opportunity for great hunting and entertainment. Molière first presented two of his famous comedies here: The Bourgeois gentleman and Monsieur de Pourceaugnac.

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In the theatre, the stage and its curtain feature a lily pattern fabric and a coordinated jasper plain. In trompe l’oeil, a lampas from the late 17th century, with a gold thread decoration on a jaspered background was printed on a fireproof satin.

PF_2019_NATECRU_LAINE_ANAIS_ARIANE_GRAMINES_APPOLINE (1)

Natecru wool II, an ethical and responsible department


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PF_2019_DESIGNS_VOL_DOISEAUX_MARTINIQUE_TAMPA_JARDIN_BOTANIQUE (2)

Indian Summer, collection 2019


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Pierre Frey-2019-Les dessins4- Monster Family Horizontale�RomainRicard

Monster Family : a wallpaper by Maurizio Galante and Tal Lancman inspired by their collection of japanese figurines


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