Ladurée concept store and tea room in Tokyo is using our “True Velvet”

News16/05/2018

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LADUREE TOKYO BY INDIA MAHDAVI IN PIERRE FREY’S VELVETS

The famous brand La Durée, well-known for its delicious Macarons, unveils a new store and tea room in Tokyo, Japan. Decorated by India Mahdavi, this colourful “gourmandise” place is upholstered with our velvets from the collaboration “True Velvet” India Mahdavi x la Maison Pierre Frey.

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       India Mahdavi succeeded in assembling the Versailles inspired aesthetic of Ladurée and its pastel colors with the young japanese pop culture. Through a beautiful decoration of soft shapes, India Mahdavi embodies the sweets in a space that evokes them in every details. Soft velvets, brilliant marbles and glasses, sugar colors : this magical place seems popped out of a fairy tale where “Marie-Antoinette meets kawaii chic”, india says.

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“I am here to bring joy, and Ladurée’s essence is closely connected to enjoyment. When the delicate meets taste. I wanted to bring some Frenchness to Tokyo and make this place a full experience inside and outside.”

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Ladurée. 5 Chome-9-15 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062.

© Gorta Yuuki courtesy of India Mahdavi

GRUAUD LAROSE CASTLE DRESSED IN BRAQUENIE

News11/05/2018

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Well-known for its vines and delicious wine, the Gruaud Larose Castle located in France, Gironde in Saint-Julien-Beychevelle has been beautifully re-decorated. The place is all dressed in Braquenié and Le Manach, thanks to the Architecture studio Fabien Pédelaborde. It gives a very refined, noble but luminous touch to the spaces. A no-doubt classical decor, but however brilliantly fresh, delicate and actual.

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La Maison Pierre Frey contributes to the exhibition “Modern Couples” at Pompidou-Metz

News27/04/2018

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MODERN COUPLES
28/04 – 20/08/2018 – CENTRE POMPIDOU-METZ

The Centre Pompidou-Metz launches Modern Couples, an exhibition dedicated to the historical creative duos from the beginning of the XXth century.

Through a broad mix of visual arts, architecture, design, cinema, and literature, the masterpieces from Robert and Sonia Delaunay, Charles and Ray Eames or Nelly von Moorsel and Théo van Doesburg gives an essential highlight to the evolution of societies and thoughts while unveiling unknown figures and collaborations. The exhibition explores the creative processes and artistic approaches which interact and evolve within the intimacy of a twosome to give us a broader understanding of Art History and the soul and fringes of its essential movements. The very idea of modernity, as impacted by social, artistic and technical evolutions, is reviewed here through the prism of the couple.

For that occasion, la Maison Pierre Frey has opened its rich collection of archives. We lend several pieces that belonged to Djo-Bourgeois couple to the Centre Pompidou-Metz, taken from Maison Lauer heritage that la Maison Pierre Frey acquiered in 1995.

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Georges, best known as Djo Bourgeois, is an interior decorator from the 20s/30s. He becomes famous with his interiors designs of shops, apartments and villas, such as some of the rooms of the well-known Villa Noailles in Hyères, France. Elise, his wife, is a designer of textiles, wallpapers and rugs. As one of the closest contributor to Djo’s work, her geometrical patterns are without contest a characteristic touch and identify their style. Together, this french couple distinguish themselves through their visionnary and truly modern approach.

The lended pieces of la Maison Pierre Frey gives a true eloquence to their work : an old lookbook of rugs photos shows their graphic compositions in spaces; the textile samples , representing 5 of Elise Djo-Bourgeois’s drawings in several colors, bring the photographies we have from their spaces alive with strength and brilliance. Finally, la Maison Pierre Frey has edited again one of the archives, especially for the exhibition. Intitled  «djo», the fabric will be used as a separative curtain for the scenography.

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(the re-edited archive for the curtain of the exhibition)

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© images credits : Médiathèque de l’architecture et du patrimoine du Ministère de la Culture diffusion RMN, Fonds Forney, Centre Pompidou-Metz, Dorothée Demey

Modern Couples, from April 28 to August 20 2018

curated by Emma Lavigne, Jane Alison, Elia Biezunski, Cloé Pitiot. In collaboration with Barbican Centre, Londres. 

Centre Pompidou-Metz, 1 Parvis des Droits de l’Homme, 57020 Metz – Galeries 2 & 3

Open from wednesday to thursday 10am – 6pm and from friday til monday 10am – 7pm. Closed on tuesday.

Milan Design Week 2018 : Where to find us

News17/04/2018

MILAN DESIGN WEEK : WHERE TO FIND US !

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Paradigm exhibition – Chez Nina – I Segni del tempo

 1. Paradigm, Fabrica x la Maison Pierre Frey The exhibition

Paradigm, conceived by Sam Baron and the designers of FABRICA,* offers a visual journey through a series of installations questioning the role of the image in the process of contemporary design, blurring the boundaries between the object and its representation, creating a space where the object is the image, and image is the object. The event takes place in Ventura Stazione, renowned for its visionary selections beside the traditional frame of the furniture fair, displaying the renewal of contemporary design and new ways of expression. The space also hosts international figures such as the dutch Li Edelkoort or the American magazine Surface.

*the Italian research centre created by Benetton and considered as one of the principal homes for young contemporary creatives
Ventura Centrale – via ferrante aporti 19, Milano – 17>22 /04/18

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2. “Chez Nina” night club, India Mahdavi & the “True Velvet” collection

Architect & designer India Mahdavi, known as “The Queen of Color”, created with Pierre Frey “True Velvet”, her very first collection of fabrics, which she used on the banquettes she just designed for Nilufar Gallery. Exclusively for the Design Week and as a celebration of their complicity, India Mahdavi has designed “Chez Nina”, a very special club named after Nina Yashar, founder of Nilufar Gallery.

«Velvet is one of the only fabrics that not only has a very sensual touch, but also allows bright and deep colouring. With this collection, I wanted to bring an embracing and joyful dimension – which my work has always been about.» India Mahdavi
open to the public from April 17th till 22nd (opening hours: 10am-8pm) - 1st floor of Nilufar gallery,Via della Spiga 32 

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3. I Segni del Tempo store, Arapahos + True Velvet collections on display

The fabrics & upholstery store I Segni del Tempo is always searching for the best references to suit the clients desires and surprise them either with the quality or with the eloquence of the motifs. Especially for Milan Design Week 2018, new “Arapahos” and “True velvet” collections of la Maison Pierre Frey will be displayed in a special set in the showroom during the Salone.

I Segni del Tempo – via marco formentini 4, Milano (opening hours : 10am-8pm)

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WHERE TO FIND US

LA FABRICA & PIERRE FREY
PARADIGM EXPOSITION
April 17-22 2018 
VENTURA CENTRALE 
Via Ferrante Aporti 19 – Milano

INDIA MAHDAVI FOR PIERRE FREY 
TRUE VELVET COLLECTION
NILUFAR GALLERY
Via della Spiga, 32 – Milano

PIERRE FREY ARAPAHOS & TRUE VELVET COLLECTIONS
AT I SEGNI DEL TEMPO STORE

Via Marco Formentini, 4 – Milano

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PIERRE FREY will be at SALONE DEL MOBILE 2018, MILAN !

News03/04/2018

      La Maison Pierre Frey participates for the first time at Salone del Mobile  in Milan as partner of the exhibition Paradigm conceived by Sam Baron and the designers of FABRICA, the Italian research centre created by Benetton and considered as one of the principal homes for  young contemporary creatives.

! Save the dates !

17 — 22 April 2018

Ventura Centrale
Via Ferrante Aporti 19
MILAN, ITALY

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Paradigm exhibiton proposes a journey through a series of installations questioning the role of the image within the contemporary design process. When renderings materialize so truly that they look real, objects turn into pictures. The design process can’t ignore the photogenic quality of the object. If the image becomes more valuable than the object itself, why make anything physical in the first place? Is this a perversion of design or is this an act of liberation?

Using La Maison Pierre Frey products for their diversity as for their historical contribution to decoration, the young creatives from FABRICA explore the potential of material – crisp or soft, plain or patterned – to blur the boundaries between the object and its representation, composing an exhibition where the object is the image, and image is the object…

The event takes place in Ventura Stazione, renowned for its visionary selections beside the traditional frame of the furniture fair, displaying the renew of the contemporary design and new ways of expression. The space also hosts international figures as the dutch Li Edelkoort or the American magazine Surface.

 

“The exhibition Paradigm is based on the essential needs of the human being represented in a creative and dreamlike way. The series of three-dimensional installations question the role of design and its omnipresent visual representation in today’s contemporary society, composing a unique experience and narrative”

 - Sam Baron

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FABRICA - Fabrica is a communication research centre based in Treviso, in the North of Italy. It belongs to the Benetton group. Established in 1994 by Luciano Benetton and Oliviero Toscani, Fabrica – from latin « atelier » – is presented as a trends and innovation laboratory, multicultural and transdisciplinary. Directed by an international team, Fabrica encourages the creativity of young artists, designers, journalists, creatives from around the world. The range of disciplines is equally diverse, from product design to editorial, including video, interaction or music. Fabrica aims to cross the fields in order to experiment new forms of communication and inspire a specific creative category of young “social catalysts”, aware of the evolution of the modern society’s trends. Fabrica is renowned for the conception of several commercial and humanitarian advertisings (Amnesty, SOS Racisme, and the famous campaigns from Benetton…) and its magazine COLORS.
SALONE DEL MOBILE – MILAN  - Created in 1961, The Salone del Mobile in Milan is today one of the most awaited event in the world of furniture. With more than 2,000 exhibitors from all overt the world, it is a international reference point for the design, interior and furnishing sectors. Within a week, Milan becomes an active space where many events and exhibitions happen at the same time, in and around the city and in the big Fair Space at Rho Fiera. The Salone del Mobile has now became a system of connections, creativity and innovation where more than 300 000 people – entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects, creatives – converge and gather. 

 

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The Design Triennial in Liège is the institutional partner of Paradigm, that will be presented in Belgium next Autumn.

next: 5 October — 25 November 2018
Musée La Boverie
Parc de la Boverie 3,
Liège, BELGIUM

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MAISON ALMA X PIERRE FREY AT BERGDOF&GOODMAN NYC

News26/03/2018

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From March 29th, the young French-Colombian brand  MAISON ALMA  will present in preview the new Spring/Summer 2018 collection at the New York Bergdorf & Goodman store, for the first brick and mortar launch of Maison Alma in the US. This collection of 3 bags and 8 coats is the result of an exclusive collaboration with la Maison Pierre Frey

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When the Latin American heritage of Maison Alma meets Pierre Frey’s French know-how, it gives rise to a collection of coats and bags in flying colours !

The new SS18 collection LA BOTANICA is an outerwear and bucket bag collection inspired by the diversity in colours and materials inherited by the rich aesthetic and teeming nature of the Southern countries.  Through a curated selection amongst the prints and embroideries of the editor, Maison Alma chose the most representative tropical and floral motifs of the spirit and legacy of the Latin American culture. LA BOTANICA  collection offers statements pieces for our wardrobes. By the intensity and vibrancy of its colours and patterns, it is a true invitation in a journey at the core of South America heritage and  Joie de vivre.

 Launched in 2017, MAISON ALMA draws on the decoration of Latin American traditional houses to create its collections comprised of unique pieces, handmade in Colombia with Pierre Frey fabrics.  Maison Alma blends Latin American aesthetics with French century old savoir-faire in upholstery fabric, developing a fabulous series of coats that portray the powerful connection between these two continents. By using interior design fabrics and working under very specific hand-made processes, Maison Alma only creates 10 coats by collection. This meticulous attention to each garment embodies the care Maison Alma gives to the creations. Those “garments with soul” are meant to last a lifetime. Each object of Maison Alma represents its soul: colorfully chic, joyful and unexpected.

“In the purest French tradition, La Maison Pierre Frey combines an inventive and deeply eclectic studio to master designers, weavers, printers and embroiderers. They are renown for their masterful and bold combinations of materials, motifs and colours”

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Eight printed or embroidered fabrics, including three novelties: Bonsaï, Garden Party and Papiers Découpés, have been selected to create the eight coats and three bags of the Maison Alma x Pierre Frey collection.

Bergdorf & Goodman  - 754 5th Ave - New York, NY 10019 – USA

The coats and bags will be soon available on www.maison-alma.com.

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Concini : the video of an exceptional warp print on silk

News16/03/2018

Concini silk fabric revives traditional printing techniques that have become extremely rare, but with impressive results and incomparable quality.

We invite you to discover those precious steps inside our Swiss and French factories where talented craftsmen preserve and accomplish this unique know-how under our eyes. 

Concini : a unique and meticulous weaving process

News14/03/2018

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Concini, an exceptional silk fabric

        La Maison Pierre Frey continues to honor the unique know-how of craftsmen and the richesness of the fabrics left by Le Manach house. Inspired from its original 17th century archive, Concini is an emblematic drawing taken from the heritage collection of Le Manach. A true aesthete, Pierre Frey reproduces the same ancestral gesture, selects the best experts to revive an edition of this exceptional warp print, reproducing its subtle patterns and colours to the “blurred” effect that is so characteristic.

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A METICULOUS AND DELICATE WEAVING PROCESS

The beauty of this very refined fabric needs a patient and precise fabrication process. In several steps, the 10 000 silky yarns of the fabric’s warp are first printed before being woven in a second time. 46 meters of the final fabric represents approximatly 140 hours work.

Those requirements are essential to create this incomparable subtlety that cannot be achieved with modern methods. Conceived by excellent manufacturers in Zurich and Lyon, Concini is a true jewel of textile crafts. 

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Concini lavage 8 © MCrea

Concini detissage 5 © MCrea

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 Watch the video of Concini weaving process step by step :

You can also read our illustrated and detailed brochure :

 

THE ARCHIVE GAZETTE : CLASSIC WALLPAPERS

News16/02/2018

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Following the release of Le Manach new wallpaper collection Heritage, our historian Sophie Rouart reveals us everything about this great classic that adorns our walls… From its origins to its techniques, uses, and the principal patterns : Read this new Issue of The Archive Gazette focused on “Classic Wallpapers, revisited”.

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LA CHANCE X PIERRE FREY

News12/02/2018

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Approached by the parisian design company La Chance, La Maison Pierre Frey took part to the creation of a limited serie of six numbered chairs Ronin, designed by Emil Lagoni and Werner Valbak. Using the iconic patterns of the House mixed with precious marbles, this edition plays subtly with the materials and offers refined colors. At the crossroads of know-how between tradition and innovation , La Chance x Pierre Frey is a surprising and successful collaboration.

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La Chance is a Paris based design company producing furniture, lighting, accessories, rugs and wallpaper with a strong and distinctive style. La Chance gives a contemporary interpretation of the ornamental and decorative French furniture tradition rooted in the Art Deco period. The creations of La Chance share a sophisticated, rich and singular design based on noble materials. It is a come back to a warm and uninhibited luxury, breaking away from cold and conceptual design.
Frederik Werner and Emil Lagoni Valbak met at the Royal Danish Academy of Fine Arts where they graduated in 2013. Frederik and Emil belong to the new generation of Danish design but follow the tradition of a natural and pure Nordic design.

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video ©La Maison Noire production

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Ladurée concept store and tea room in Tokyo is using our “True Velvet”


read more
gruaud larose-st julien de beychevelle-VM-18

GRUAUD LAROSE CASTLE DRESSED IN BRAQUENIE


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aHR0cHM6Ly93d3cuc2l0bG9yLmZyL3Bob3Rvcy84MzgvODM4MTY1Mjk0XzQuanBn

La Maison Pierre Frey contributes to the exhibition “Modern Couples” at Pompidou-Metz


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